How we use images

Pictures matter when you are choosing a plant. This explains where ours come from, and the one place we use images that were made rather than taken.

Plant and product photographs are real

Every photograph attached to a plant in our catalogue, and every image shown when you compare prices, is a real photograph of a real plant.

We never use an AI-generated image to represent a plant or a product you are choosing between or buying. A picture is part of what you are being told about the goods, and a generated one makes a promise nobody can keep.

Those photographs come from horticultural databases and from Wikimedia Commons. Many are published under Creative Commons licences, which means the photographer must be credited — so you will see a line under the picture naming who took it and the licence it is shared under. That credit is not decoration; it is the condition on which we are allowed to show you their work.

Sometimes the plant shown is the species, not the variety

Plant databases catalogue accepted species. A great many garden plants are sold under a variety name chosen by the breeder — Rosa 'Wedding Day', Tulipa 'Barbados' — and those varieties often have no entry anywhere.

Where that happens we may show a photograph of the parent species instead, and we say so directly under the picture: "Species image — not this cultivar." The plant you buy may differ in flower colour, size or habit. We would rather show you something close and tell you it is close than show you nothing.

Where we do use AI-generated images

Seasonal and marketing scenes: an illustration of bulbs going into autumn soil, or a hero image on the homepage.

These make no claim about a specific plant or product, and they carry a visible caption saying what they are — "Illustration — AI-generated scene, not a photograph."

We caption rather than watermark. A caption can be read by a screen reader, does not spoil the picture, and stays accurate if this policy changes. A watermark burnt into the image does none of those things.

The short version

GrowMuir uses AI-generated imagery only for seasonal and marketing scenes, and never to represent a plant or product you are comparing or buying — those are always authentic photographs, credited to the photographer where the licence requires it.

This is enforced by how the software is built, not only by policy. Generated images are stored separately from plant and product images, and there is no route in the code by which one could appear in a price comparison.

If you spot something wrong

If a photograph looks like the wrong plant, or a credit is missing or incorrect, tell us at devteam@growmuir.com and we will fix it. If you are the photographer and you would rather we did not use your image, say so and we will remove it.